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It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts and platform pedals round out the ride. The final word The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

Every Day is an Adventure. A bike that will turn every journey, path, and road into a joyride. Its comfort-focused frame and upright riding position keep the effort low and enjoyment high. Key Benefits - Built for Comfort. First and foremost, this bicycle is made for comfort with an upright riding position, lightweight feel and riding style, and a plush saddle combined with squishy front suspension that turns bumpy streets, parkland paths, and gravel roads into a smooth-sailing journey. - Easy on, Easy off. The Adventure begins with our lowest step-thru frame—a thoroughly modern take on a classic design, resulting in the easiest bicycle to kickstart your ride. Anyone can step on, set off, and park easily with the built-in kickstand. All that's left is enjoying the ride. - Style and Confidence. Plenty of smooth-shifting gears will ensure that every ride is a breeze, while trustworthy disc brakes and larger-volume tires will handle every road with ease and new-found confidence.

Created in the rugged British Columbia mountains that inspire every bike we make, the Fluid HT is built with nimble, confident handling that'll give you every opportunity to discover which type of trail riding you prefer, and allow you to ride your best once you get there. The progressive aluminum frame design creates a powerful pedaling position, distributes your weight ideally between both wheels, and allows the front suspension to soak up bumps and keep your tires connected to the trail. - 6061 DB alloy Fluid frame - Trail geo with 120mm suspension fork - 27.5" sizing options in XS/S/M - 29" in M/L/XL - Tire fitment up to 2.6" - Internal routing for shifter and brake cables - Shimano Deore 11spd Drivetrain w/11-46T Cassette - Maxxis Ardent 2.4" Tires - TranzX 130mm Dropper Post RIDER BENEFITS: - PROGRESSIVE DESIGN: The Fluid HT uses Norco's holistic approach to fit and geometry to achieve its playful, capable singletrack performance. The unique combination of longer reach, slacker head tube angle and steep seat tube angle provides a more forward weight distribution within a longer wheelbase. This allows more powerful pedaling, increased climbing traction and added grip and control when descending so you can confidently navigate the trail. - LIGHTWEIGHT ALUMINUM FRAME: The premium X6 double-butted aluminum frameset features size scaled tubing to maintain the same stiffness and ride quality across all frame sizes. This allows every rider to enjoy the same responsive and playful trail riding experience. Thoughtful design details like internal cable routing and smooth welding technology allow for clean lines and a quiet, rattle-free ride. - NO-COMPROMISE COMPONENT SELECTION: Thoughtful component selection at all price points bring performance to Fluid HT riders of all levels. Featuring dropper posts, reliable 1x drivetrains, and tubeless compatible 2.6" tires for maximum traction and control, the Fluid HT is ready for the trails you know and the ones you have yet to explore. - 27.5" AND 29" WHEELS: Designed around 27.5" wheels for XS-M frame sizes and 29" wheels for M-XL, the Fluid HT gives medium-sized riders a choice of wheel size allowing them to further fine tune handling characteristics based on their size, riding style and preferences. Both are tuned to deliver almost identical ride handling and optimal performance on any trail you can find. Wheel size: - Sizes X-Small – Medium: 27.5-inch - Sizes Medium – X-Large: 29-inch

There’s style and then there’s smart style. The Coco HD is the best of both worlds. With an efficient hub drive motor that makes every ride enjoyable, it’s an easy solution to a daily commute. Its step-through design and head-turning bold color is the perfect accessory for someone looking to enjoy their rides without the hassle of a tall top tube. Take it to brunch, to the park, or take it to work. The Coco HD is a game-changer for the stylish rider.

ALL MOUNTAIN One bike, zero excuses. The Troy is a quiver killer. In its fourth-generation, the 140mm travel frame gets a svelter rear-end with improved clearance and ample room for up to 2.6" tires. It also has stouter, double-row linkage bearings and refined geometry with size-specific chainstay lengths and longer reaches on all sizes-results of serious testing around the globe. If you're looking for a trusty rig to take on everything your skills can handle, and maybe some stuff they can't yet, the Troy is your bike.

The perfect Goldilocks bike between the Process 134 and Process X, the Process 153 hits all the sweet spots at a very budget-friendly price. The 160/153mm front and rear suspension gives you unwavering reliability on tricky descents while still climbing with ease. It's spec'd with everything you need and nothing you don't. Strong brakes, dependable suspension and grippy tires equal the perfect all-around package. KONA 6061 ALUMINUM Kona 7005 and 6061 Aluminum alloys are used extensively throughout our fleet of mountain and asphalt bicycles. A tough, durable, light alloy, both Kona 7005 and 6061 deliver fantastic, reliable performance that lasts for thousands of rides. Much of our 7005/6061 tubing is butted and/or formed, meaning the tubing's wall thickness can be increased or decreased, as well as shaped, so we can fine-tune a particular frame's strength and ride characteristics depending on its intended application. INTERNAL HEADSET Bearing cups are actually pressed into the frame and are easily removable. An internal headset also reduces stack height, so the height of the stem and bars are more adjustable, giving the rider the best fit possible. TAPERED HEAD TUBE More girth at the bottom of the head tube better distributes shock force, prolonging the bearing life of the headset itself and eliminating brake shudder, while providing confident steering performance. The inherent strength of its triangular design also means a stronger steering position and improved balance, giving the rider more control in rough terrain. A zero-stack, tapered head tube also puts strength where the load is going—into the lower headset cup—maximizing bearing durability where it's needed. TUBELESS COMPATIBLE RIMS Tubeless rims allow for tires with more puncture resistance; the ability to run lower tire pressure, which provides better tire grip on the trail; lower rolling resistance; and weight savings over traditional tube and tire systems. 12x148mm AXLE 12x142mm, 12x148 and 12x157 rear axle standards provide two major advantages to the Kona rider: the 12mm diameter of the rear axle provides the rear hub and frame with a stiff interface, while the 142/148/157mm outer diameter of the hub allows the wheel to be quickly and properly positioned in the frame before the rear axle is inserted. For 2017, you'll see the 12x148 Boost standard in the mix. Boost spacing provides more tire clearance at the chainstay yoke, while the rear wheel is stiffer and more durable relative to a 12x142 thru-axle. BEAMER INDEPENDENT SUSPENSION Built to be off-the-top progressive, Beamer Independent Suspension helps the bike to stay higher in the travel and recover from hits more quickly. The Operators are instilled with what our product managers like to call "pure shock movement," whereby the shock is protected from side load. Designed to be highly tuneable and extremely durable, the Beamer IS is our version of greased lightning.

Do your friends ask if you intend to ride the chairlift when you invite them out for a 'few' park laps? Do your top routes frequently involve pushing up and down trails that aren't on any map? Do your favorite rides begin or end with headlamps, an ice chest and great friends? Does your bike have to do everything well to get you there and back again? If you think you might be this rider, then Occam should be your bike.

You want a nice bike, but you've been hesitating to pull the trigger. What's the right amount of travel? How can you be sure you're getting great value? How do you know this bike is the only bike you'll need? Because you gotta trust the Process, that's why. The Process 134 DL 29 is thoughtfully put together to ensure every box is checked and strikes a perfect balance between price, performance, and an easy upgrade path.

ARE YOU THIS RIDER? Do your friends ask if you intend to ride the chairlift when you invite them out for a 'few' park laps? Do your top routes frequently involve pushing up and down trails that aren't on any map? Do your favorite rides begin or end with headlamps, an ice chest, and great friends? Does your bike have to do everything well to get you there and back again? If you think you might be this rider, then Occam should be your bike. - Intended Use: Trail To Light Enduro LINKAGE UPDATE Occam uses a new two-part linkage design. Fewer pieces mean fewer interfaces, greater rigidity, and a lower chance of something working loose. Additionally, we have created a space in the axel and filled it with a handy 4 key multi-tool which is held securely in place with magnets. Always have the most-used tools close at hand for quick tweaks. INTERNAL CABLE ROUTING Occam has our latest, fully internal cable routing, using silicon plugs at the frame entry and exit points and clever conduits linking the front and rear triangle so your cables are fully protected. ASYMMETRICAL DESIGN Instead of using a less-efficient "shock tunnel", the Occam offsets the shock to the left side of the frame, allowing the right-side support to be more central and more efficiently deal with the suspension forces acting on the front triangle. This solution enables us to tune the stiffness of this high-stress area without adding unnecessary weight. THE ASYMMETRIC/OFFSET DESIGN OFFERS UNIQUE ADVANTAGES BEYOND STIFFNESS AND LOW WEIGHT. Avoiding an interrupted seat tube gives more space for dropper posts plus improves access to the shock controls. Additionally, the tidy design leaves room for a water bottle with easy left-side access.

The Optic C1 is an aggressive short-travel sled that rips on descents and can get back to the top without a gondola. The Optic C1 sharpens your view on high speed trails. The precision suspension kinematics and custom DH spec shock creates 125mm of rear travel, matched with a gravity-eating 140mm fork for the control you need to keep your mind on the trail ahead. Reason's It's Rad - Fast never felt this fun. - Designed to work so you can play. - Components selected with speed on the brain. - Matching each Optic to the human who rides it.