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Our Community

Ascent Cycle Team

Ascent Cycle has been providing quality service to Lethbridge and area since 1994. Initially under the guidance of the legendary Loni, Ascent is now owned by Adam, Easton, and Matt. Our team of experienced sales and service staff each began their cycling careers as passionate riders and community members before starting at the shop. Our mechanics include ex-racers, heavy-duty mechanics, enduro riders, and wrenches with over a two decades of bicycle specific experience. Our sales staff are accomplished racers, dirt-jump specialists, freeriders, coaches, and trail builders. We would love to meet you and help you find the products that are right for you! Next time you’re looking for a new bike or a refresh to an old one, be sure to stop by Ascent Cycle.

Our Friends In Southern Alberta

At Ascent Cycle, we feel strongly about staying in touch with our town. We support a number of local causes and organizations that have made the cycling community around us thrive.  Learn more about causes we're passionate about and how you can get involved.


The Lethbridge Headwinds Cycling Club was formed in 1986 by a number of local Southern Alberta riders wishing to formally organize cycling activities in the area. The objectives of this non-profit organization are to promote the sport of cycling in Southern Alberta and to provide involvement for members in all aspects and levels of bicycle road racing, touring (recreation and transportation), mountain biking, and triathlon.

Grom Army

In 2017 Headwinds was thrilled to host their first Juniors MTB training program, Grom Army. Guiding young riders through the fundamentals of bike care, technique and safety, training up strong smart riders of the future. Ascent Cycle is a strong supporter of Grom Army, donating prizes, funds, and time to this great organization - our teammate Adam is a head coach!

United Riders of Crowsnest (UROC)

Ascent Cycle is a proud sponsor of UROC, an organization that has devoted thousands of volunteer hours into trail development and maintenance in Crowsnest Pass. They have fundraised hundreds of thousands of dollars that go right back into the trails, supported and organized local mountain bike events, organized regular community initiatives, and built a strong membership base.

Trail 77 (Cycling Club)

The Trail 77 Association was created to provide our community with access to maintained single track multiuse trails and biking and running events in the beautiful coulees of Taber. This group of dedicated, like-minded members appreciates the opportunity to encourage biking, hiking, walking, running, and geocaching for all ages. They also value their position to promote mental wellness within the community. Now, with over 150 members, Trail 77 is proud to host a number of popular events and 30 km of trails.

Old Man Mayhem

Here at Ascent Cycle, we like to get hands on with our partners’ events. Each year, we are thrilled to help out with service at Old Man Mayhem, one of Trail 77’s best events. With over 10km per loop, this 4 hour timed event is both a challenge and a great opportunity to push yourself. Situated in the coulees of Southern Alberta are bike trails set to inspire, challenge and create memories for all who are willing to meet the challenge of the Oldman Mayhem.